When Press Releases Do (and Don’t) Help Your Marketing

Are Press Releases Effective? Press releases have become less meaningful to reporters that read them, as more low quality submissions have flooded the market. While still a viable marketing channel, over time press releases have become less favored to other digital tactics that are measurable, scalable, and cheaper. When a marketer sets out to create a public relations strategy, the...

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Why You Should Include a Press Release in Your Marketing Strategy

When you hear the phrase press release, what do you think of? Maybe a stuffy, stodgy memorandum that details a few technical points about an announcement. It probably doesn’t have flair, though, whatever you think of. Which is what we want to talk about today. If you include a press release in your marketing strategy, you can get cheap and widespread...

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Value of the CEO ‘Brand’ in Withstanding the Negative Impact of Crises | FTI Consulting

Research Indicates CEOs Who Had a Track Record of Communicating Helped Protect as Much as USD$260 Billion More in Shareholder Value in the Initial Stages of the COVID-19 Pandemic Vocal CEOs Lead Over 80% of Companies with Fastest Growth Since 2015 All Female CEOs Leading Fastest Growing Companies Are Consistent Communicators BRUSSELS, Belgium, July 13, 2020 (GLOBE NEWSWIRE) — New...

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