GoToMarketConsultant.com

Are Press Releases Effective? Press releases have become less meaningful to reporters that read them, as more low quality submissions have flooded the market. While still a viable marketing channel, over time press releases have become less favored to other digital tactics that are measurable, scalable, and cheaper. When a marketer sets out to create a public relations strategy, the...

When you hear the phrase press release, what do you think of? Maybe a stuffy, stodgy memorandum that details a few technical points about an announcement. It probably doesn’t have flair, though, whatever you think of. Which is what we want to talk about today. If you include a press release in your marketing strategy, you can get cheap and widespread...

 It always seems like when I write a post for Kuno Creative, I start reflecting on the good old days—like five or 10 years ago. Those were the days when you’d put together a digital marketing strategy that revolved around blogs and emails, and the term SEO wasn’t as prominent as it is now. That was also the time when...