How To Write A Killer Press Release For A Fashion Brand? (Sample, Template & Example)

Select high-quality images that will stir up imaginations.

Remember not to omit any necessary information that might be necessary for the customers. You do not want to lose any sales simply because your target audience did not get enough information.

Include Boilerplate information

Often found at the end of your press release in the last paragraph, the boilerplate breaks down details about your company.

It provides background information on your brand and your contact information which should include your phone number, email address, and website. This information makes it easier for customers to reach out to you for further information and inquiries.

– TEMPLATE –

[Headline Of The Press Release]

[City] [State} Release Date: [“For Immediate Release” or a concrete date]

[Summary Section: Briefly describe your announcement]

[Insert a quote from a representative related to the brand, company, designer]

[Write an additional paragraph to provide more details about the announcement: try to respond to all relevant W-questions (where, what, why, when, who)]

[Insert another quote or another section with details about the products ]

[Include a call to action and an URL address where the reader can find more information about the brand, store location, site]

[Boilerplate message about the company: insert the following information

Contact info:
Contact Person:
Company:
Address:
Phone:]

These simple instructions will remove any anxieties and frustrations you may encounter in writing a top-notch press release for your fashion brand. If you follow them, you can rewarding your brand with the editorial and public attention it deserves.

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