Category: Go To Market

One thing that never changes is our desire to keep up with the news. These days, most people prefer to read their news online. According to Pew Research, 89% of Americans[1] get at least some of their local news online. And, it’s not just consumers who are reading the news online. It’s just about everyone. While some SEOs assume press...

BOSTON–(BUSINESS WIRE[1])–Matter Communications[2] — a Brand Elevation Agency specializing in PR, creative services, digital marketing and strategy — announces the continued momentum of its integrated marketing group, highlighted by the recent addition of several new client partners, expanded integrated campaigns and the launch of numerous new client websites. Integrated campaigns are driving demand With talented professionals throughout Matter’s seven nationwide offices,...

A good marketing strategy has many moving parts, one of which involves PR and marketing teams working together[1] to make announcements and share company news. The most common way of doing this is by creating press releases. But it’s critical to know how to write a press release that is compelling enough to garner attention. Just like other parts of...

One of the best ways you can market your business online is with a Press Release. These PR tools are relatively simple to setup and send out. More importantly, they can be extremely effective when optimized correctly for news wires, readers and search engines. However, as press releases become more widely used by marketers, it will become increasingly difficult for...