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Hi, Please find below the press release issued today at 9.00am Sydney time. Best regards, Sam Connatty Director, Global Public Relations | Group Marketing and Communications Capgemini Group | London Tel.: +44 (0) 370 904 3601 – Mob.: + 44 (0) 7811 486517 Email: sam.connatty@capgemini.com[1] t: @SamConnatty _________________________ Press contact: Sam Connatty Tel.: +44 370 904 3601 Email: sam.connatty@capgemini.com[2] Investor...

If you are an owner of a fashion brand, you know how much time and effort you have put to create your unique clothing line. You feel excited about it and want more people to know about it and wear your clothes and accessories. It is time to get your brand in front of the eyes of the public or...

Unless you’ve been living under a rock, you’ll agree when I say that writing press releases is a tough task. Rather than offering something potentially helpful, like you would with a landing page[1], for instance, you’re asking for a favor. And most people just don’t do favors without some type of personal gain. It’s no wonder most entrepreneurs loathe the...

But writing one is easier said than done. So let’s take a look and demystify it – shall we? To begin with, remember that a press release should be clear, informative, visually exciting and specific. Be clear Let’s take it from the top, literally. 1) Start with headed paper. Your company logo should appear clearly at the very top of...